As the days grow shorter, people often think about their website’s performance (or lack thereof!) and think about improvements for the next growth season.
But just like farmers needs to rotate their crops or let fields lie fallow for a year, it’s important to properly tend your website so it continues to provide bountiful results.
Here are some website weeds and stubble that you may need to clear out or plow under this autumn:
If your website doesn’t have an SSL, your customers may be in for a fright when this intimidating message pops up:
Most people never look past page one of Google search results. If your site isn’t mobile-ready, the algorithm may boooot your site to a lower ranking, far from your customers.
If your images aren’t optimized, your site may load slowly. Website visitors are impatient—they may “twilight zone” on you in as little as two seconds, as studies have shown.
If you don’t have an updated, clean layout, Google will say, “Yuck!”—even before your customers do—and lower your ranking, or even drop you from search results altogether.
Image credit: Gisela Giardino
And there’s so much more.
Internal links. URL structure. Bounce rates. Internal links.
Is all of the above just a lot of jargon? Have we made you a little bit nervous about what you don’t know, and how it can affect your business?
Well, you’re not alone. All of these—and more—can be stumbling blocks for the DIY website builder.
Website development is a professional skill that takes training and experience, and the rapid pace of change constantly demands new techniques and strategies to achieve the best results.
That’s why you need to partner with the experts.
Bottom line: When reaping the rewards of an effective website is vital to your success—and when isn’t it?—you need a partner who can deliver the results you need.
Contact us. We’re ready to help you succeed.
Contact us to learn more.