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K.I.S.S. – Keep It Simple…

By Heshy Friedman

Does your company follow the K.I.S.S. principle?

It stands for “Keep It Simple, Stupid.”

Attributed to Kelly Johnson, lead engineer at the famous Lockheed Skunk Works aviation research and design facility, this maxim has been around since at least 1960.

Another key related principle, “Less is more,” came from the famous architect Ludig Mies van der Rohe, who made Minimalism a worldwide design movement that still influences us today.

Both are still very relevant when it comes to website design.

What are the K.I.S.S. principles of web design?

• Don’t overwhelm people with too much info.
• Websites should be simple, providing the users they need to see—and that’s it.
• If you complicate things, you’ll lose people’s interest.

Radial Creations follows this principal when designing websites, and we steer clients in this direction when working with them to develop a website.

Our main goal is focus on the client’s greatest needs, and keep the website clean, practical, and straight to the point.

Check out this short video clip about the K.I.S.S. principle, as well as the gorgeous view on a beautiful first day of spring, on Popolopen Mountain in Bear Mountain State Park, New York.

And if you have a complicated story, let us help you tell it to your audience, simply and effectively.